Agoda — Map UX
Agoda assigned us to research, analyse and brainstorm new map concepts and interactions for their booking website. We led the discovery and concept phase — user research, journey mapping, and interaction prototypes — handing off a tested system for their internal UI team to ship.
Map search was the highest-intent surface on the site and the least understood. Travellers switched between list and map constantly, losing filters and context each time.
- Timeline
- 14 weeks
- Services
- User researchJourney mappingInteraction designPrototyping
The approach
Discovery
Interviewed travellers across three markets and analysed session recordings to find where map-to-list handoffs broke down.
Concept sprints
Produced competing interaction models for clustering, price display, filtering and drag-to-search, then pressure-tested each in moderated sessions.
Handoff system
Delivered annotated prototypes, interaction specs and research findings for Agoda's internal UI team to build against.
What changed
- A validated map interaction model taken into internal build
- Research library covering three traveller segments
- Clear rules for clustering, price pins and filter persistence
Want results like Agoda's?
Tell us the market you want to own. We'll come back with a diagnostic and a plan.