Knowledge Centre

One new article every week, written to be useful.

How to actually use AI to get work done, plus what we learn running search, answer-engine optimisation and executive LinkedIn for our clients.

SEO + AEO · Latest

How to Optimize for Google AI Overviews: AEO Playbook

A practical, technical guide on how to optimize for Google AI Overviews using information gain scoring, semantic schema, and extraction formatting.

Avdhesh Sharma · 15 Sept 2026 · 6 min

How to Optimize for Google AI Overviews: AEO Playbook

AI Agents

Human-in-the-Loop AI Marketing: Step-by-Step Review Gates

A tactical guide to building fail-safe approval gates, escalation triggers, and review loops into AI marketing workflows to protect brand reputation.

Ritu Singh · 8 Sept 2026 · 6 min

Practical AI

How to Build a Custom AI Brand Voice (With Prompts)

Learn how to build a custom AI brand voice using structured system prompts, negative constraints, and few-shot calibration to eliminate generic AI fluff.

Avdhesh Sharma · 2 Sept 2026 · 7 min

LinkedIn Branding

Executive LinkedIn Ghostwriting: How to Capture Authentic Voice

Build an executive LinkedIn ghostwriting workflow that extracts authentic voice, uses AI-assisted drafting, and needs just 45 minutes of founder time monthly.

Avdhesh Sharma · 2 Sept 2026 · 6 min

SEO + AEO

How to Rank in Perplexity: The Complete AEO Playbook

A technical and content playbook for ranking in Perplexity, ChatGPT Search, and Google AI Overviews through direct-answer architecture and entity graph mapping.

Ritu Singh · 2 Sept 2026 · 6 min

AI Agents

How to Build an AI Marketing Agent Stack: Step-by-Step

Learn how to build a production-ready AI marketing agent stack using specialised roles, orchestration frameworks, and human-in-the-loop review gates.

Ruchi Sharma · 2 Sept 2026 · 6 min

Practical AI

AI Marketing Workflows: 5 Practical Automations to Steal

Discover 5 practical AI marketing workflows to automate competitor tracking, content repurposing, and lead research with copy-paste prompts and tool stacks.

Ruchi Sharma · 2 Sept 2026 · 6 min

LinkedIn Branding

Executive LinkedIn Strategy: The CXO Inbound Playbook

A tactical playbook for B2B founders and CXOs to turn LinkedIn presence into qualified pipeline through clear positioning and a 2-hour weekly workflow.

Ritu Singh · 2 Sept 2026 · 6 min