AMPM — +58%
AMPM relied on paid social for 80% of traffic. We rebuilt the product taxonomy, shipped 320 schema-rich category pages, and ran our aeo-writer agent against every collection. Non-brand organic became the second-largest acquisition channel inside two quarters.
Almost all discoverable traffic was branded. Category pages were auto-generated, unindexable and thin, so shoppers searching by occasion, fabric or silhouette never found the brand.
- Timeline
- 6 months
- Services
- eCommerce SEOTaxonomy designContent engineCRO
The approach
Taxonomy rebuild
Restructured collections around how buyers actually search — occasion, fabric, silhouette, price band — instead of internal merchandising labels.
320 category pages
Built crawlable, schema-rich landing pages with editorial intros, styling guidance and product-level markup.
Collection content
Ran the aeo-writer agent across every live collection to produce buying guidance that answers pre-purchase questions rather than repeating product copy.
What changed
- Non-brand visibility up 58% across designer fashion terms
- Organic became 31% of eCommerce revenue, up from single digits
- 12,400 product pages indexed and earning impressions
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