Madhu Instruments — 80% of leads
Madhu Instruments manufactures ophthalmic and vitreo-retina surgical instruments. We built an SEO and AEO programme around their product range so surgeons, hospitals and distributors find them directly. Today organic search is their main source of business: 80% of leads come from SEO alone.
A large catalogue of highly specialised surgical instruments, each searched by exact product name. Buyers worldwide needed to find the right instrument and the manufacturer behind it, rather than resellers and marketplaces.
- Timeline
- Ongoing
- Services
- Technical SEOProduct-page SEOAEO / LLM visibilityLead tracking
The approach
Product keyword coverage
Matched each instrument family — vitreo-retina, cataract, cornea and more — to the exact names buyers search for.
Catalogue structure
Organised product and category pages so search engines understand the range and each page targets its own terms.
AI assistant visibility
Made product and company information clear and quotable so ChatGPT and Claude recommend Madhu Instruments for relevant queries.
Leads, not just traffic
Tracked enquiries back to their source to prove which pages and keywords bring real business.
What changed
- 100 keywords ranking on Google
- 80% of those keywords in Google's top 5 positions
- Ranked #1 in ChatGPT and Claude for relevant searches
- 80% of all business leads now come from organic search
Want results like Madhu Instruments's?
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