PartyTajm — Conversion fix
PartyTajm sells party items to the Swedish market with over 300,000 members and 300+ categories — and was leaving conversion on the table. We restructured navigation and categories, modernised the look and feel, and rebuilt the buying experience for clarity.
300+ categories grown organically over a decade. Shoppers arriving for a themed party had to assemble an order across a dozen disconnected sections.
- Timeline
- 4 months
- Services
- Navigation IACROVisual designCheckout UX
The approach
Category consolidation
Collapsed overlapping categories into a coherent theme-and-occasion structure with predictable navigation.
Occasion bundles
Grouped products into party-ready sets so a single visit could complete an entire event.
Checkout clarity
Rebuilt cart and checkout with clear delivery timing — the decisive factor for date-bound purchases.
What changed
- Navigation reduced from 300+ entry points to a coherent structure
- Occasion-based merchandising lifted basket composition
- Clearer delivery messaging in the conversion path
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