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Das Internet — Brand merge
Das Internet wanted to merge their aircon and CCTV businesses into a single website and add new verticals. We rebuilt the brand from scratch and shipped a new site that scales as they keep adding services.
Brands merged
2 → 1
Scope
Brand + site
The challenge
Two brands, two sites, two sets of equity — and a plan to add more verticals. Merging carelessly would have wiped out years of ranking history.
Engagement
- Timeline
- 3 months
- Services
- Brand strategyIdentity designWeb buildSEO migration
What we did
The approach
01
One brand system
Created a parent identity flexible enough to hold aircon, CCTV and future service lines without a redesign each time.
02
Safe migration
Mapped every legacy URL to its new home with 301s and preserved the strongest-performing service pages verbatim.
03
Scalable templates
Built a service-page template the team can clone whenever a new vertical launches.
Outcome
What changed
- Two brands merged into one without losing search equity
- Service-page template ready for new verticals
- Single site for enquiries, booking and support
BrandWeb
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