Deetrip — Platform launch
Deetrip offers inventory providers highly attractive rates and complimentary CRM services to democratise online listings. We delivered the end-to-end product — research, IA, UI, and front-end — bringing the platform to life for both supply-side partners and travellers.
Two audiences with opposite needs on one platform: small inventory providers who had never listed online, and travellers who expect Booking.com polish.
- Timeline
- 8 months
- Services
- Product strategyIAUI designFront-end build
The approach
Dual-track IA
Separated supply and demand experiences at the information-architecture level so neither surface compromised the other.
Partner onboarding
Designed a guided listing flow that assumes zero prior digital experience, with CRM tooling bundled in.
Traveller front end
Built a fast, search-first booking experience with clear rate transparency as the differentiator.
What changed
- End-to-end platform launched for both partners and travellers
- Self-serve listing onboarding for non-technical suppliers
- Bundled CRM as the supply-side acquisition hook
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