Redd Premium Storage — Two-sided product
Redd is a premium storage service in Bangkok. We built a consumer-facing front end for booking storage online and a separate operational backend for the Redd team to manage units, pickups, and customers — each tuned to a very different user.
Storage is bought under stress — moving, downsizing, running out of room. The consumer flow had to feel effortless while the operations team needed dense, fast tooling for units, pickups and billing.
- Timeline
- 7 months
- Services
- Product designBooking flowOps toolingFront-end build
The approach
Size-first booking
Replaced unit jargon with a visual sizing guide so customers could choose confidently in under two minutes.
Ops console
Built an internal backend for unit inventory, pickup scheduling and customer records, designed for keyboard speed over polish.
One data model
Kept both surfaces on a shared model so a booking on the site is immediately actionable for the ops team.
What changed
- Online booking launched as a primary sales channel
- Manual scheduling replaced by a single ops console
- Consumer and operational surfaces on one shared data model
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