Tablewear by Ocean Glass — Engagement lift
Tablewear by Ocean Glass is a powerhouse B2B tableware aggregator and marketplace — not just another eCommerce site. We delivered a site design that better engages procurement buyers and reflects the breadth of the catalogue.
A vast catalogue presented like a consumer store. Procurement buyers compare specs, minimums and lead times — none of which the old experience surfaced.
- Timeline
- 4 months
- Services
- B2B UXCatalogue designDesign systemWeb design
The approach
Buyer-led IA
Reorganised the catalogue around usage context — hospitality, banqueting, retail — with spec-level filtering.
Comparison tooling
Made specs, MOQs and lead times first-class content on every product view instead of buried PDFs.
Design system
Built a component library so thousands of SKUs render consistently as the catalogue grows.
What changed
- Higher engagement across catalogue and product pages
- Spec, MOQ and lead-time data surfaced at the point of decision
- Reusable design system for ongoing catalogue expansion
Want results like Tablewear by Ocean Glass's?
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