HomeConnect — Rebrand + UX
HomeConnect links Bangkok property seekers to new potential homes in a clean, simple, intuitive way. We rebranded the platform to reflect its premium position in the market and redesigned the search and listing experience around real renter behaviour.
A premium portfolio wrapped in a budget-portal brand. Search filtered by fields agents cared about, not by how renters actually shortlist a home.
- Timeline
- 6 months
- Services
- Brand identityUX designSearch designWeb build
The approach
Reposition
Rebuilt the identity — typography, palette, photography direction — to match the quality of the inventory.
Renter-first search
Reworked filters around commute, building amenities and lifestyle fit rather than raw listing fields.
Listing craft
Redesigned the listing page around imagery, floor plans and neighbourhood context to support real shortlisting.
What changed
- New premium identity across brand and product
- Search and shortlisting rebuilt around renter behaviour
- Listing experience aligned to the quality of inventory
Want results like HomeConnect's?
Tell us the market you want to own. We'll come back with a diagnostic and a plan.