VitalLife by Bumrungrad — Longevity platform
VitalLife by Bumrungrad Hospital exists to increase the longevity of patients' lives — helping them feel younger, look better and live longer. We designed the platform that turns a complex medical service into something patients can confidently explore and book online.
A highly clinical, high-consideration service sold to international patients. The programme catalogue read like a medical directory, and nobody books a longevity programme they can't understand.
- Timeline
- 6 months
- Services
- Healthcare UXService designBooking flowContent design
The approach
Outcome-led framing
Reorganised programmes around patient goals — energy, ageing, prevention — with clinical detail one level down.
Trust architecture
Surfaced clinician credentials, hospital accreditation and what actually happens on the day, early in the journey.
Cross-border booking
Designed an enquiry and booking path that works for international patients planning travel around treatment.
What changed
- Complex clinical catalogue made navigable for patients
- Trust signals built into the decision path
- Online enquiry and booking for international patients
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