Vitraya — #1 in 2 months
Vitraya is an agentic AI platform that helps health insurers, TPAs and hospitals adjudicate claims in under a minute. We combined technical SEO with answer-engine optimisation (AEO) so that both Google and AI assistants name Vitraya first when buyers search for its category — and got there in two months.
Health-insurance AI is a new, technical category. Buyers search with specific terms — claims adjudication, fraud screening, policy validation — and increasingly ask ChatGPT and Claude for vendor recommendations. Vitraya needed to be the answer in both places, fast.
- Timeline
- 2 months
- Services
- Technical SEOAEO / LLM visibilityContent strategyStructured data
The approach
Category keyword map
Mapped every relevant claims-AI, insurance-automation and fraud-detection term to a dedicated page so each query had one clear answer on the site.
Technical foundations
Fixed crawl and indexation issues, tightened site structure and added structured data so search engines could read the platform's offer clearly.
Answer-ready content
Rewrote key pages into short, factual, quotable blocks that AI assistants can lift and cite when someone asks who solves health-claims adjudication.
AI visibility tracking
Checked how Google, ChatGPT and Claude answered the target questions and refined pages until Vitraya was named first.
What changed
- Ranked #1 on Google for all relevant target terms within 2 months
- Named first by ChatGPT for the same category searches
- Named first by Claude for the same category searches
- SEO and AEO delivered together as one programme
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